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Search
Engine Optimisation
Plan
your site to make it search engine friendly. This activity, known
as Search Engine Optimisation, makes it easy for Google, MSN
and the other major search engines to find and index your site.
Correctly optimised pages will rank higher in the search engines
for key phrases relevant to your site.
Search
Engine Promotion
Even
if your site is optimised for the search engines it can take
some time for them to find your site in the first place.
More established sites will often rank higher than you. Some
companies offer services that will:
Speed up the process of search engine inclusion.
Boost your position in search results by improving site rank. |
Pay Per Click Advertising Immediate, cost effective traffic building
Search Engine Optimisation (SEO) activity can take weeks
or months to raise your site to the top of the search listing
and begin attracting
visitors. Even when you do
reach the top, there's nothing to stop your competitors from knocking
you off the top spot. Pay
per Click (PPC) advertising produces immediate results. If your
campaign goes live at 9am you will have your first pay per click
visitors by 9.05!
There are three main PPC ad networks for UK & Europe:
Google AdWords
Overture
ESpotting
Together, they offer an internet audience reach in excess of 80%.
Other networks such as Mirago and Turbo10 extend reach further.
Advantages of Pay Per Click
Pay Per Click ads are a great example of permission based advertising – people
use search engines when researching future purchases and they actively
scan the ads to see if there are any good matches for their needs.
Indeed, we have many ads that attract 30% click through and higher
- this indicates that people are reading the ads, not the general
search results, when they are in 'purchase mode'.
You control ad spend. You can stop running your ads at any time,
so there are no runaway costs.
Measurable ROI - Reports show which keywords are clicked. Tracking
on your website lets you analyse ROI from each ad treatment.
If it's so easy, why should you outsource PPC advertising?
Outsourcing PPC advertising to Spex will increase your return
on investment (ROI). Our experience with PPC means that we can
deliver
more, better targeted visitors per £1 spent.
Google AdWords Advertising
Here’s
how Google AdWords works:
Write a short text ad with a link to your website.
Select keywords relevant to your website.
Decide a maximum amount you are willing to bid for each click to
your website
Set a daily budget
Within minutes your Google AdWords ad will be 'live' and ready to
attract visitors.
Advantages of Google Adwords
Permission based advertising – people use Google AdWords
when researching future purchases.
You control ad spend - no runaway costs.
Measurable Return On Investment (ROI) - Reports show which keywords
are clicked. Tracking on your website lets you analyse ROI from each
ad treatment.
Why should you consider outsourcing Google AdWords advertising?
We firmly believe that outsourcing Google AdWords and other PPC advertising
to Spex will increase your return on investment (ROI). Our experience
with Pay Per Click Advertisign means that we can deliver more, better
targeted visitors per £1 spent. We identify the keywords that
convert and reject the high cost, low converting keywords that drain
your online advertising budget.
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